Arabica Coffee Co.
Full brand identity and website for a Cape Town mobile coffee service, live in 3 weeks with 40% more leads.
Arabica had no identity system and no website, so a premium mobile coffee service looked anything but premium.
A complete brand system across cart, apparel, and print, plus a WordPress site built to convert event enquiries.
Live in 3 weeks. Inbound enquiries up a reported 40%, on a brand system that scales without a redesign.
The Work
The Full Story
The Challenge
Multiple audiences. The brand had to work for corporate event planners, wedding coordinators, and casual market-goers. That’s a wide range to hit with one identity.
Physical first. Before the website even mattered, the brand needed to look right on a coffee cart, staff aprons, business cards, and event signage. Digital came second.
Speed. The client needed to start booking events. I had three weeks to go from blank canvas to a live brand and website.
The Approach
I ran a focused brand sprint to nail down positioning: Arabica is a service business that happens to make excellent coffee, not a trendy third-wave café. That distinction shaped every design decision. From there I designed the full suite of physical touchpoints, then built the site on WordPress so the client can manage content themselves, with a quote request flow at the centre and groundwork laid for future online sales.
What I delivered: brand strategy and visual identity, logo and brand system, corporate stationery, physical branding for cart, signage, and staff apparel, and the WordPress website with its quote request system.
Technical Stack
Platform
WordPress
Design
Figma / Adobe Illustrator
Adobe InDesign
Hosting
Managed WordPress Hosting
Results & Impact
40% Lead Increase The new website and professional brand presence drove a measurable jump in inbound enquiries from event planners and corporate clients.
3-Week Delivery From zero brand assets to a fully live identity and website in three weeks. The client was booking events with a professional presence almost immediately.
Scalable Brand System Everything I built is designed to grow with them. New applications, new markets, new products, the brand system handles it all without needing a redesign.
E-Commerce Ready The WordPress foundation supports their planned expansion into online sales of specialty beans and equipment.
Key Learnings
- Brand sprints work well for service businesses that need to move fast. Cutting the usual back-and-forth timeline forced better decisions earlier.
- Designing physical applications first (cart, signage, cards) then adapting to digital gave the brand more presence and weight than the typical screen-first approach.
- WordPress was the right call here, the client can manage content themselves, and the e-commerce path is straightforward when they’re ready.
- A cohesive brand system across every touchpoint compounds. When the cart, the cards, and the website all tell the same story, trust builds faster.
Want something like this for your business?
One person from brief to working product. Clear scope, honest timeline, and a fixed price after a free 30-minute call.
