About Me
I started my journey in visual design, developing a strong foundation in craft and user experience. As digital products became more complex, I evolved with the industry - expanding into product design, development, and AI-enabled solutions.
Today, as a Product Designer, I combine design thinking with technical capabilities to help teams create meaningful digital products. I bridge the gap between vision and implementation, using modern tools and AI to enhance our ability to solve complex challenges. Whether I'm designing user interfaces, building design systems, or improving team workflows, I focus on creating solutions that make a real difference for users.
What drives me is the opportunity to help teams innovate while maintaining focus on user needs. Through collaboration and knowledge sharing, I help create environments where design thinking and technical execution work together to produce exceptional products. This commitment to continuous learning and teaching others has become central to my approach to product design.
Areas of Expertise
Digital Product Design
Creating intuitive digital products that solve real user problems. I focus on the full product lifecycle, from research and design through to implementation and iteration.
AI Integration
Leveraging AI tools to enhance creativity and streamline workflows. I help teams adopt and implement AI solutions that boost productivity while maintaining design quality.
Visual Development
Turning designs into functional digital products using modern development tools and platforms. I bridge the gap between design and implementation.
Innovation & Growth
Bringing a proactive approach to problem-solving, combining creative thinking with technical possibilities. I thrive on learning new tools and sharing knowledge.
Skills & Tools
Visual Design
- Brand Design
- Graphic Design
- Visual Communication
- Typography
Product Design
- Prototyping & Wireframing
- User Research
- Interface Design
- Design Systems
Visual Dev
- FlutterFlow
- Webflow
- Framer
- Wordpress
AI Integration
- Prompt Engineering
- Workflow Optimization
- AI Implementation
- AI assisted development
Tools
- Figma
- Adobe Suite
- Miro
- Cursor
Professional Journey
Lead Designer
Immersion Group • 2022 - Present
Leading design innovation and AI implementation initiatives. Specializing in creating design solutions and empowering teams with AI-enhanced workflows.
Digital Designer
Machete Creative • 2019 - 2021
Created comprehensive digital solutions including UI designs, websites, and digital assets. Conducted user research and implemented design strategies for optimal user experience.
Visual Designer
Freelance • 2014 - 2018
Collaborated with diverse clients on branding, digital design, and web development projects. Managed end-to-end design processes from concept to implementation.
Senior Graphic Designer
Musica & Clicks • 2009 - 2012
Designed promotional campaigns and internal marketing material, including posters, banners, and catalogues. Managed a team of designers and copywriter while overseeing in-store point of sale materials.