Multi-Disciplinary Designer
/ AI Builder
I work across brand, product, and visual design: identity work, digital products, and end-to-end builds, from concept through to production.
More recently, that same design thinking has extended into AI products. When part of an experience is an agent rather than a screen, there's a new layer to design for: how it receives context, uses its tools, and responds. I understand that layer well, from designing agent interaction flows to AI-native products.
Open to work
Looking for a senior or lead product design role, remote, or on-site in Cape Town. Also taking on select client projects.
What I'm looking for
Senior or Lead Product Designer, though titles matter less to me than scope. I want ownership of a product area, and room to move across design, build, and AI, not a narrow lane.
A team that ships and iterates, interested in innovation, that values progress and improving its systems.
Remote (any timezone with reasonable overlap), or on-site in Cape Town.
Products where structure and visual execution matter: design systems, multi-platform journeys, AI-powered tools, anything that has to earn user trust.
The work I'm best suited for
AI Products, MVPs, and Agent Experience Design
I take product ideas from framing to working software, combining product design, systems thinking, and implementation. When a product is AI-powered, there's UX and there's AX: how the agents receive context, use their tools, and respond, in service of the person using it. Recent examples include Kota AI, a multi-agent SME platform, and RideNote, a solo-built iOS app live on the App Store.
Product Systems and Cross-Platform UX
I have spent 15+ years designing digital products across banking, retail, property, and tech. I am strongest where structure matters: product systems, scalable UI, complex journeys, and work that has to earn user trust.
High-Trust Digital Presence
I also design and build brand-led websites for businesses that need to look credible. That includes identity work, web design, and implementation for service businesses, founders, and small teams.
How the work shows up
- End-to-end product design
- Design systems
- Brand identity
- Frontend implementation
- AI product builds
- React, Astro, Tailwind, TypeScript
- Figma, Adobe CC, Affinity
- Claude, Cursor, Claude Code
- PostgreSQL, WordPress, APIs
- LangChain, Resend, Supabase, OpenRouter
- AI-native design and development workflows
- Close collaboration with devs
- Agile, Git-based delivery
- User research + usability testing
Industry range
Different sectors, same job underneath: reduce complexity, earn trust, and make the interface carry its weight.
Professional journey
The titles changed over time, but the through-line stayed the same: design that can survive contact with real constraints.
Product Designer / AI Builder
Independent
Project-based client work across brand identity, web design, and frontend development, managing projects end to end from brief through to delivery. Built custom websites and digital assets for clients across various industries. Also built Kota AI (a multi-agent business operations platform designed and built end-to-end) and RideNote (iOS App Store live, Android in testing), designing for both the people using these products and the AI agents working inside them.
Lead Designer
Immersion Group
Banking suite development across mobile, web, and dashboard. Led design system creation spanning three product streams. Delivered rapid innovation projects for Old Mutual and ABSA using FlutterFlow and Supabase. Initiated and led internal innovation program with cross-functional team of 6 throughout 2024.
Senior Web Designer
Machete Creative
Brand identity design from concept to completion, WordPress development and customization, responsive web design for multi-property real estate portfolio. Collaborated directly with development teams on website solutions and digital assets.
Freelance Designer
Self-employed
Brand identity, digital design, and marketing collateral for clients across travel, hospitality, events, FMCG, and service industries. Built responsive websites and handled end-to-end design projects.
Senior Graphic Designer
Musica & Clicks
In-house design for retail marketing materials, promotional campaigns, and brand assets across multiple product lines.
Let's talk.
If you need someone who can move between product design, systems, and implementation without losing clarity, or you're hiring for a senior product design role, I'd like to hear from you.