Product Designer
/ AI Builder
I help teams and founders turn complexity into clear digital products. My background spans enterprise design systems, banking transformation, client websites, and solo-built AI products, which means I can move between strategy, interface, and implementation without losing the thread. And when a product is powered by AI, building it well for people means designing how the agents receive context, use their tools, and respond, not just the human interface.
Currently taking on new projects.
The work I'm best suited for
AI Products, MVPs, and AI-Accelerated Build Work
I take product ideas from framing to working software, combining product design, system thinking, and implementation. When a product is AI-powered, that means designing how the agents receive context, use their tools, and respond, in service of the person using it. Recent examples include Kota AI, a multi-agent SME platform, and RideNote, a solo-built iOS app live on the App Store.
Product Systems and Cross-Platform UX
I have spent 15+ years designing digital products across banking, retail, property, and tech. I am strongest where structure matters: product systems, scalable UI, complex journeys, and work that has to earn user trust.
High-Trust Digital Presence
I also design and build brand-led websites for businesses that need to look credible fast. That includes identity work, web design, and implementation for service businesses, founders, and small teams.
How the work shows up
- End-to-end product design
- Design systems
- Brand identity
- Frontend implementation
- AI product builds
- React, Astro, Tailwind, TypeScript
- Figma, Adobe CC, Affinity
- Claude, Cursor, Claude Code
- PostgreSQL, WordPress, APIs
- LangChain, Resend, Supabase, OpenRouter
- End to end, no handoff gaps
- AI-accelerated workflows
- Close collaboration with devs
- Agile, Git-based delivery
- User research + usability testing
Industry range
Different sectors, same job underneath: reduce complexity, earn trust, and make the interface carry its weight.
Professional journey
The titles changed over time, but the through-line stayed the same: design that can survive contact with real constraints.
Product Designer / AI Builder
Independent
Project-based client work across brand identity, web design, and frontend development, managing projects end to end from brief through to delivery. Built custom websites and digital assets for clients across various industries. Also built Kota AI (a multi-agent business operations platform designed and built end-to-end) and RideNote (iOS App Store live, Android in testing), using AI-accelerated workflows to build complex products fast.
Lead Designer
Immersion Group
Banking suite development across mobile, web, and dashboard. Led design system creation spanning three product streams. Delivered rapid innovation projects for Old Mutual and ABSA using FlutterFlow and Supabase. Initiated and led internal innovation program with cross-functional team of 6 throughout 2024.
Senior Web Designer
Machete Creative
Brand identity design from concept to completion, WordPress development and customization, responsive web design for multi-property real estate portfolio. Collaborated directly with development teams on website solutions and digital assets.
Freelance Designer
Self-employed
Brand identity, digital design, and marketing collateral for clients across travel, hospitality, events, FMCG, and service industries. Built responsive websites and handled end-to-end design projects.
Senior Graphic Designer
Musica & Clicks
In-house design for retail marketing materials, promotional campaigns, and brand assets across multiple product lines.
Let's build something useful.
If you need someone who can move between product design, systems, and implementation without losing clarity, let's connect.