/ AI Builder
I design & build products for humans... and AI.
I help teams turn messy ideas into clear, useful products, designed for people and the AI agents working alongside them.
Kota AI - Designing an Operational AI Workspace
Designed and built a multi-agent AI operations platform for South African SMEs, solo, from problem framing to working product.
RideNote - Mountain Bike Settings Tracker
Solo-designed and built an iOS app for mountain bikers in 30 days, from product definition to App Store release.
Banking Platform: Creative Direction Across Three Surfaces
Won the creative direction for a bank's digital rebuild, then led UI delivery across public web, secure platform, and mobile with a 6-10 person dev team.
Design Community Innovation Project
Pitched and led a 6-person innovation team through research, prototyping, and user testing to a working MVP, turning agency bench time into capability.
Enterprise Design System: Architecture & Adoption
Architected the component library, token model, and governance that let distributed financial-services teams build on one foundation across web and Flutter.
Arabica Coffee Co. - Brand Identity & Website
Built the full brand identity and website for a Cape Town mobile coffee service in three weeks, from positioning through to a live quote-request site.
The through-line is range and judgment: fewer handoffs, and both the human and the AI experience considered from the start.
Range across brand, product, systems, and frontend, one person, one thread
Designing for both: the human experience, and the agent's
Judgment over defaults: looking for the better way, not just the obvious one
Design systems that hold up at real-world scale
Let's talk.
If you need someone who can take a product from framing to shipped, solo or embedded in a team, or you're hiring for a senior product design role, I'd like to hear about it.