# About: Nasif Salaam

> Design Engineer with 15+ years of experience designing and building digital products across complex environments. I work across brand, UX, UI design, frontend development, and AI, taking projects from brief to shipped.

## Current Focus

Project-based client work across brand identity, web design, and frontend development. Building **Kota AI** (multi-agent business operations platform, designed and built end-to-end) and **RideNote** (iOS App Store live, Android in testing).

## Expertise

### Product Design & Engineering
I design and build digital products end-to-end: from initial concept and UX through to production code. I use AI-accelerated workflows to ship faster and take on the kind of work that would typically require a larger team. Recent builds: Kota AI (multi-agent SME platform), RideNote (iOS/Android, App Store live).

### End-to-End Product Design
15 years designing digital products across financial services, retail, property, and tech. Take a product from zero to deployed, or come in at any stage to shape and ship.

### Design & Web Development
Brand identities, marketing materials, and responsive websites built with AstroJS, Webflow, Framer, WordPress, and HTML/CSS/JavaScript.

## Skills

### Technical Implementation
React, AstroJS, HTML/CSS, PostgreSQL, WordPress, API integration.

### Design Tools
Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Affinity, Canva.

### AI Tools & Platforms
Claude AI, Mistral, Cursor, OpenAI, Perplexity, Replit, Lovable, Bolt, Claude Code, Warp, Gamma.

## Industries

- **Financial Services:** ABSA, Bidvest Bank, Old Mutual, Standard Bank
- **Retail & Consumer:** Clicks, Musica, PEP, Shoprite, Checkers, Sportsman's Warehouse
- **Property & Real Estate:** Rabie Property Group, Signatûra
- **Technology & SaaS:** EverPrompt, FindMeACoffee
- **Small Business:** Travel, Hospitality, Events, FMCG, Services

## Experience

### Design Engineer: Independent (2025 – Present)
Project-based client work across brand identity, web design, and frontend development, managing projects end to end from brief through to delivery. Built custom websites and digital assets for clients across various industries. Also built Kota AI (a multi-agent business operations platform designed and built end-to-end) and RideNote (iOS App Store live, Android in testing), using AI-accelerated workflows to ship complex products fast.

### Lead Designer: Immersion Group (2022 – 2024, Remote)
Banking suite development across mobile, web, and dashboard. Led design system creation spanning three product streams. Delivered rapid innovation projects for Old Mutual and ABSA using FlutterFlow and Supabase. Initiated and led internal innovation program with cross-functional team of 6 throughout 2024.

### Senior Web Designer: Machete Creative (2019 – 2022, Cape Town)
Brand identity design from concept to completion, WordPress development and customization, responsive web design for multi-property real estate portfolio.

### Freelance Designer: Self-employed (2014 – 2018)
Brand identity, digital design, and marketing collateral for clients across travel, hospitality, events, FMCG, and service industries.

### Senior Graphic Designer: Musica & Clicks (2009 – 2012)
In-house design for retail marketing materials, promotional campaigns, and brand assets across multiple product lines.

## Contact

- Email: hello@nasifsalaam.com
- LinkedIn: https://www.linkedin.com/in/nasifsalaam/
- Site: https://nasifsalaam.com